How it works
SeenMetrics watches the video frame by frame, finds every brand and records how long, where and how it was seen.
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Set up your brands
Type each brand's name and upload its logo. SeenMetrics recognises them written or drawn, on light and on dark backgrounds.
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Choose the video
Paste a YouTube link, follow a live stream or upload the file. Watch the event with the brands boxed, or ask for the quick summary only.
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Get the report
Ranking, detail per brand, zones, minute-by-minute evolution and the best still of every brand.
Where it looks
A logo on the main screen is not worth the same as one on a sleeve. SeenMetrics records which part of the picture each brand appears in, whether it is a match, a concert or a speech.
- Clothing
- Shirts, uniforms and outfits of anyone on screen. SeenMetrics zooms in on each person to read small logos.
- Screens and boards
- LED screens, banners, photocalls and perimeter boards.
- Stage
- Lecterns, floor and set. In sport, the field.
- Crowd
- Banners and signs among the audience. In sport, the stands.
- Venue
- Structures, scoreboards and signage of the place.
- TV graphics
- Captions, scoreboards, replays and sponsored transitions.
How each appearance is valued
Every time a brand appears, SeenMetrics records its size, whether it is fully visible or covered, whether it is in focus and whether it sits in the centre or at the edge. From that it scores quality from 1 to 5.
Add the audience (read from YouTube, or pasted minute by minute from your ratings provider) and your CPM, and every appearance becomes impressions and money.
Value = seconds ÷ 30 × viewers ÷ 1,000 × CPM × quality ÷ 5
You have the last word
Review any frame, delete a wrong detection or mark a logo that was missed. The numbers update on the spot.
Your corrections teach SeenMetrics to recognise your brands better: the Pro and Agency plans train a model of their own with them.
Two ways to analyse
| Watch and measure | Quick summary | |
|---|---|---|
| What you see | The event, with the brands boxed as they are measured | The brand scoreboard filling up, without playing the video |
| How long it takes | As long as the video | A fraction: a two-hour event in minutes |
| Live streams | Yes, in real time | No |
| Best for | Reviewing specific moments and following live broadcasts | Getting the report for many events fast |
Measure your next event for free.
7 days, 2 hours of video and 5 brands, no card. Already have an account? Sign in.